A lesson learned from the averted LCBO strike

PHOTO: PETER J. THOMPSON/NATIONAL POST

as seen on canada.com

Two words. Buy local.

It was like Armaggedon in LCBO stores across the province on Thursday and that’s exactly what the spin masters wanted to see. Everyone waited with bated breath while being told “talks are continuing in hopes of averting the strike, but if no deal is reached then the strike is on as of 12:01 a.m. Friday.” Yikes. What were the poor citizens of Ontario to do?

canada.com’s  said that “Ontario drinkers are having a bit of a freak out.” Really, Ontarians were losing their minds? Did they not already know that alternative, high quality and affordable options are right in our backyard?

The question is, why give the monopoly a “bump in sales” for “precious, soon to be (maybe) unavailable liquor.” Why fall for this (conspiracy theory alert) marketing juggernaut? Ontario is literally armed by a firmament of booze soldiers stationed at every visible post and outpost. You just have to know where to look.

Related – LCBO strike looms as drinkers stock up

Guess what. The strike was averted. Quelle surprise!

According to VQA Ontario, there are over 140 licensed wineries including grape and fruit wineries. Most people who live in this province are within an hour or two’s drive to Niagara, Prince Edward County or Lake Erie North Shore appellations.  With the exception of the May two-four weekend statutory holiday on Monday, May 20th, every winery will be open for business. Visit one. While you’re at it, check out a micro-brewery or micro-distiller. The Ontario Craft Brewers list 29 breweries on their site. At least one is likely very close to where you live. Still Waters Distillery and Dillon’s in Concord and Beamsville respectively are close enough to several million Ontarians. Check them out. #MeetTheMakers

Here are some tweets to get you thinking:

Here are three local wines, available for purchase at the winery or delivery (by the case) to see you through a fake LCBO strike.

From left: Château des Charmes Cabernet/Merlot 2010, Rosehall Run Pinot Gris Cuvée County 2011, and Henry of Pelham Cabernet-Merlot Estate 2010

Château des Charmes Cabernet/Merlot 2010 ($19.95, winery) composed of two Cabs (Sauvignon and Franc) and one Merlot is both curvy and linear, Gehry-ish in structure, like the Art Gallery of Ontario. So juicy, so stupidly affordable and clearly designed for dinner; small plates, stove-top one stop, oven-roasted, big barbecue. It don’t matter to this Bordeaux-blend. Saturday? Next Wednesday instead? Any night of the week.  89  @MBosc

Rosehall Run Pinot Gris Cuvée County 2011 ($19.95, winery) combines fruit from their Estate Vineyard and the neighbouring Fieldstone Vineyard. Dan Sullivan’s PG is as glycerin-textured as any in the County. It’s mildly piquant, hugely pear, wearing big fruit flavours on its sleeve and even a touch of cheese. Calling it characterful.  90  @Rosehall_Run

Henry of Pelham Cabernet-Merlot Estate 2010 ($24.95, winery) from the most easterly of the Niagara Escarpment appellations called the Short Hills Bench, is a bit of a west side story. The two Cabs here are the Romeo (Tony) while the Merlot is somewhat of a Juliet (Maria). Their love story goes from “womb to tomb, birth to earth,” from plum to prune, vintage warmth to cool earthy flavour. This one tingles in the nose and also a dances on the buds in a twirling, dream-like state. Bright berries give way to classic Bordeaux-like aromas of tobacco, tea and licorice.  91  @HenryofPelham

Good to go!

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